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Facebook/Meta Socio-Cultural Forces - Coggle Diagram
Facebook/Meta Socio-Cultural Forces
Demographic
Millennial population
The millennial population is the leading user group of Facebook and become the largest target market for social media companies (Pratap, 2021).
Millennials (1981-1996) were the largest generation group in the U.S. in 2019, with an estimated population of 72.1 million (Statista, 2021).
Gender
As of 2021, males took 50.42% of the world population and females took 49.58%. The gender ratio in the world is 101.68 males per 100 females. The top two most populous countries, China and India, have a higher male population margin and that makes the male ratio higher than females. If China and India are excluded, there are more females than males in the rest of the world
In numerous studies, females score higher than males in standard tests of emotion recognition, social sensitivity and empathy (Dowthwaite, 2018).
Facebook and Instagram harm teenage girls as they begin to dislike their bodies, get sad, develop eating problems, and even consider suicide (Wetsman, 2021).
Culture
Facebook's primary ideals and beliefs have moved from linking people worldwide to being a profit centre
Facebook lost its quality services as fake news, log-in issues, sponsored posts, and ads disturbed the feeds
Social Conventions
Consumer Behavior
Culture influence people on how to perceive the world, make decision, and play role in determining the way people consume goods and service
Customer satisfaction
Customer satisfaction depends on the products actual performance to a buyer's expectations. Expectations formed based on the customer's past buying experiences.
Education
Primary or elementary education (Grade 1-6, Ages 6-12)
Pre-school or early childhood education
Post-secondary (College, University)
High School Education (Grade 9-12, Ages 14-18)
Secondary education (Grade 7-8, Ages 12-14)
Facebook mostly harm teenage girl ages 14-15, which are still in Secondary or High school grade.