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Public Relations: Communication actions, generally of an informative…
Public Relations: Communication actions, generally of an informative nature, whose
general objective is to create or modify attitudes, beliefs or behaviors of the public
objective.
"Do it well and let it be known”: Refers to the transparent work with a positive impact of a company, institution, organization, etc. and to the dissemination of this work in society or the public of interest.
Public Relations has a humanistic function, which is why it is linked to different humanistic and scientific social branches as well.
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The communication system that is applied is essential since its main function is to manage the communication of a company and maintain its positive image.
Institutional communication: allows the flow of information and communication between the members of an organization at all levels, this in reference to the internal public (subordinates, bosses, etc.)
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Within a company there are different ways of communication between them; formal communication and informal communication, in both there is an important flow of information that affects the company but they occur in different situations.
The civilization of the image: With the civilization of the image, society goes from consuming goods and services to consuming images and information.
The image is of great importance to increase the sales rate of a company and ensure its own security, make the brand survive and grow.
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The image refers to the graphic and visual elements of a brand that appear to the public and the information of what is known about the brand (reputation).
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In Public Relations, the communication system that is applied is fundamental, since its main function is to manage the communication of a company and maintain its positive image
Generate public opinion: In PR, public opinion is of paramount importance, since it is based on the tendency or preference, real or stimulated, of a society or an individual towards the social events that interest them.
The corporate identity that aims to differentiate one company from another, seeks to transmit identity symbols that differentiate a company from its competition.
EICHEL CANDANEDO CONCEPTUAL MAP, PUBLIC RELATIONS :)