Please enable JavaScript.
Coggle requires JavaScript to display documents.
MEDIA CONVERGENCE = diverse media systems working together as one (Jenkins…
MEDIA CONVERGENCE = diverse media systems working together as one (Jenkins, 2001)
Technological
transforming old media to new media without removing the old (Jenkins, 2001)
-
E.g., Potter wars
Literacy is understood to include not simply what we can do with printed matter but also what we can do with media" (Jenkins, 2006, p. 170)
technology has transformed how words take on new meanings (Berkowitz, 2020)
-
-
-
Economic
combination of media/entertainment, brands and business strategies (Jenkins, 2001)
Argued to be divergent instead of convergent owing to companies/media having their own markets and interests
E.g., Code.org collaborated with Coldplay offering tickets and face time with students who made the best coded dance with their song, "Higher Power" (coded projects were shared on Instagram)
Another coding website like Scratch Jr. did not do this showing differences in ownership and cultural productions
-
-
-
E.g., American Idol
"reality television is forcing the media industry to rethink some [...] assumptions" (Jenkins, 2006, p. 59)
-
-
However, "media and brand companies still struggle with the economic side of affective economics - the need to quantify desire, to measure connections, and to commodify commitments - and [...] transform all of the above into return on investment (ROI)" (Jenkins, 2006, p. 62)
-
Social/Organic
not necessarily "social" in terms of communicating with others through media, but how an individual is "social" with diverse media systems at one time
E.g., A learner will use their iPad to open the Show Me App (an interactive whiteboard application) and record their screen and voice while they draw, write, speak and upload their content onto Google Drive and Air Drop to others' iPads in the class
Students can change colours, draw shapes, edit their audio recording and change the stylus size
-
consumers multitasking with media to absorb and/or share information (Jenkins, 2001)
Cultural
transmedia storytelling to communicate, share and collaborate with new knowledge (Jenkins, 2001)
the medium (e.g., TikTok) that information is shared depends on the user's preference
-
accessibility and cheap prices help encourage consumers' continuation of creating, developing and absorbing content
popularly evident with social media
"entertainment industry made peace with folk practices" (Jenkins, p. 135)
-
"Convergence requires media companies to rethink old assumptions about what it means to consume media" (Jenkins, 2006, p. 18)
-
Global
knowledge/culture reaches other cultures internationally and influence each other (Jenkins, 2001)
E.g. Apple Education advertisements promoting usage of iPads or iPhones in educational settings across the globe
Affinity spaces encourage "enacting, reciting, and appropriating elements from preexisting stories [as] a valuable and organic part fo the process by which children develop cultural literacy" (Jenkins, 2006, p. 177)
E.g., Potter fans
"One educational group organized Virtual Hogwarts, which offered courses on both academic subjects and the topics made famous from Rowling's books" (Jenkins, 2006, p. 184)
teachers from four different continents created online content for 30 classes...30,000 students attended from 75 countries