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Marketing - Coggle Diagram
Marketing
Types of Marketing
Consumer
Business-to-business
Social
Political
Cultural industries
Fundraising
Competitor Analysis
Industry rivalry
New entrants
Bargaining power of suppliers
Threat of substitutes
Bargaining power of customers
Understanding customers
Consumer behaviour
complex buying behaviour
dissonance-reducing buying behaviour
habitual buying behaviour
variety-seeking buying behaviour.
The buyer decision process
Social and cultural aspects of
consumption
Consumer society
Consumption as pleasure
Consumption and identity
Consumption as communication
Business customers
market structure and demand
the nature of the buying unit
types of buying behaviour
Customer relationships and relationship
marketing
Marketing Orientation
Product
Production
Selling
Marketing
Marketing Mix
Product
Goods
Tangible
Services
Intangible
Benefits
New Product devlelopment
Product life cycle
Price
Pricing strategies
Cost-based
Competitor-based
Customer-based
Place
Distribution channles
Promotion
people
process
two-way process
marketing communications
Marketing Communication Mix
Advertising
Sales promotion
Personal selling
PR
physical evidence
Social & Political Context
External environment
Segmentation
Targeting
Positioning
Marketing Plan
Situational analysis
Marketing Strategy
Implementation
Marketing information
Internal records
Sales data
complaintsw record
loyalty scheme information
Marketing research
Surveys
Interviews
Focus groups
Observation
Experiments
Projective techniques
Marketing Intelligence
Marketing Strategy
Segmentation and targeting
Positioning
The product life cycle and strategic options
Digital Marketing
Social media
Youtube
Facebook
Twitter
Privacy
Types
e-commerce
m-commerce
Societal & Environmental Issues
societal marketing concept
Environmental issues in marketing
Definitions
(Chartered Institute of Marketing, 2009)
(American Marketing Association, 2013)