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Interview Protocol of Ramly Burger (Customer) - Coggle Diagram
Interview Protocol of Ramly Burger (Customer)
Demographic
Nationality
Malaysian
Non-Malaysian
Income Group
M40
T20
B40
Race
Chinese
Indian
Malay
Others
Gender
Male
Female
Frequency to purchase per month
4-7 times
More than 8 times
0-3 times
Age
Question
Product Size and Flavour
Do you have any complaints about the Ramly burger's flavor?
Are you willing to buy if there is a vegan-specific burger? Do you believe that is a good idea?
Do you have any flavour suggestions for the Ramly burger product line?
In general, how satisfied are you with the size of Ramly burger?
Cooking Method
Which is the best cooking method that you think for Ramly patty burger? Fried, steam, grill or roasted?
Do you think it is simpler to make Ramly patty burgers by pan frying?
In your opinion, does the cooking method have an effect on the flavor of the Ramly patty burger?
Price Range
In your opinion, is it reasonable for Ramly to put their current price along with the quality?
How satisfied are you with the price of Ramly burger?
What do you think about the price of Ramly burger compared with its competitors?
Product Packaging
Do you think the packaging have high quality?
If your position was the person that has not tried a Ramly burger and you look at their packaging, would you be interested to buy it?
Which part of the packaging that needs to be improved? Is the information on packaging complete?
Are you happy with Ramly's burger piece count per package?
General Overview
From where did you notice the Ramly burger? Is it from the internet, parents, friends, television, or other sources?
Would you suggest a Ramly burger to your family and relatives?
Can you tell us why you prefer to buy a Ramly burger over others?
Satisfaction
Do you agree that Ramly burger has quick process to cook?
Is Ramly burger convenience for you to purchase?
Overall, how much scale of satisfaction do you have on your mind on a scale 1-10 for Ramly burger?