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Role of Marketing and the Marketing Process - Coggle Diagram
Role of Marketing and the Marketing Process
internally (organisations)
sales
marketing departments responsible to make sure that the products are sold
promotion
design adds
distribution
where should we put the product to make it available to the customer and how do we get it there
product development
designing products
revenue
product pricing
externally (broader community)
Public Service Announcements (PSAs)
non-profit
providing goods and services
advertisements
brands
promotional activities
marketing is used by;
businesses selling goods and businesses selling services
social enterprise and not-for-profit organisations
small businesses and large multinational corporations
civic institutions - national, state, and local governments