Encouraging learning through souvenirs. As a token symbol of a place which is probably foreign to the costumer, who is likely a tourist, souvenirs hold little value apart from the personal signifance for that person. If we encourage positive and fun ways to better understand and educate ourselves about the foreign places people visit and keep souvenirs of it could have a far more signficant and impactful significance to costumers. This should be done in a way that appreciates the authentic culture and language of the places, using reliable information from the people themselves. Therefore discouraging any distance between tourists and local people, encouraging a positive relationship that prevents any discrimination, stereotypes or negative views of different cultures and people that differ from tourists expectations of a destination. This is particularly relevant for the distance between western countries and the west of the world, where a truly positive relationship between western tourists and the third world countries they visit commonly does not exist.