Product Development of Gardenia
Thematic Analysis
Product Idea
Types
Cream Roll
Flavor
Coffee with chocolate chips
Packaging
Use dark brown colour
Weight
50g
Price
RM1.20
Uniqueness
Low sugar and fat free
Cheaper
Easy to carry
Bigger graphic of coffee bean
Label of chocolate chips
Customers can recognise the flavour of product easily
New flavour for coffee and chocolate lovers
Eco-friendly packaging
Objective
To provide quality breads with a freshness, distinct taste and high nutritive value
Can enjoy immediately in anywhere
Target Customer
Coffee lover
Chocolate lover
Adults below 30
Diagram
A natural food pigment
Consumer needs
Develop more product categories
Product line can add
Cake
Differences between competitors
Services that need to be provided
Children
Adults
More flavour
Muffin
Instant product
Developing uniques product
Market Demands
Product Feature
Maintaining Customer loyalty
Maintain customer loyalty
unable to answer-out of employees job scope
Family pack
Shortage of Gardenia bread during MCO period.
Gardenia is selling fast in Mynews store.
Gardenia supply their freshly baked products daily.
Gardenia potential plan for future (question 6)
offer combo set & give away free gift
introduce new recipe to consumers
The bread is softer.
Gardenia to own bakery shop
The product's time existence.
New product develop (question 7)
Easier to find
new flavour - coffee toast, rainbow-pandan
unable to answer-out of employees job scope
Develop and launch more product line.
Constant innovation.
unable to answer- out of employees jobscope
Improve product quality.
Potential to develop the product (question 8)
yes- gardenia do research for new flavour that can profits company
yes-can produce higher demand because of big company
yes- Gardenia has produced more variety of products
Persona
Geographic
Psychographic
Demographic
Age
Interest
Lifestyle
Personalities
Below 30 years old
Marital status
Gender
Female
Male
Single
Married
Openness, who curious, appetite for new ideas and
activities.
Region
Country
State
City
Agreeableness, who tends to accepting new ideas of Gardenia product.
Northern Region
Central Region
Southern Region
East Cost
Sabah
Sarawak
Malaysia
Pahang, Perak, Terengganu, Perlis, Selangor, Negeri Sembilan, Johor, Kelantan, Kedah, Pulau Pinang, Melaka, Sabah, Sarawak
Occupation
Students
which city they are stay
Workers
Habits of like to experience new flavor of product.
Individual that are coffee enthusiast
Individual that looking for something sweet and chocolate flavour bread.
New shape and new product
Not in planning
Not in planning
unable to answer-out of employees job scope
Reserveations for event
unable to answer-out of employees job scope
New idea for strengthen Gardenia in future
More product need to be develop
always produce bread that tastes good and is affordable
maintain product quality
Customer Requirement Document: https://docs.google.com/document/d/1Nzg02tyqqNnL473JdUZgSoaLX9XwsolcJ8dE31OEl9g/edit?usp=sharing
Role
User
Buyer
Influencer