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Product Development of Gardenia, Thematic Analysis - Coggle Diagram
Product Development of Gardenia
Product Idea
Types
Cream Roll
Flavor
Coffee with chocolate chips
Packaging
Use dark brown colour
Bigger graphic of coffee bean
Label of chocolate chips
Customers can recognise the flavour of product easily
Eco-friendly packaging
Weight
50g
Price
RM1.20
Uniqueness
Low sugar and fat free
Cheaper
Easy to carry
New flavour for coffee and chocolate lovers
A natural food pigment
Objective
To provide quality breads with a freshness, distinct taste and high nutritive value
Can enjoy immediately in anywhere
Target Customer
Coffee lover
Chocolate lover
Adults below 30
Diagram
https://drive.google.com/file/d/1fbaen0zUkT3ln0lsVEPdthvcVMNvupCU/view?usp=sharing
Interview Transcripts:
https://docs.google.com/document/d/14LlQChpSkMUpUgRBK9YEb7hIghlcwVELSCS4l7_TOEo/edit?usp=sharing
Interview Protocol:
https://docs.google.com/document/d/1MvB8ylCAwV1Cef1Sl2KQ6OnHUkQz2q8bAqWFDF1YhKg/edit?usp=sharing
Persona
Geographic
Region
Northern Region
Central Region
Southern Region
East Cost
Sabah
Sarawak
Country
Malaysia
State
Pahang, Perak, Terengganu, Perlis, Selangor, Negeri Sembilan, Johor, Kelantan, Kedah, Pulau Pinang, Melaka, Sabah, Sarawak
City
which city they are stay
Psychographic
Interest
Individual that are coffee enthusiast
Individual that looking for something sweet and chocolate flavour bread.
Lifestyle
Habits of like to experience new flavor of product.
Personalities
Openness, who curious, appetite for new ideas and
activities.
Agreeableness, who tends to accepting new ideas of Gardenia product.
Demographic
Age
Below 30 years old
Marital status
Single
Married
Gender
Female
Male
Occupation
Students
Workers
Role
User
Buyer
Influencer
Customer Requirement Document:
https://docs.google.com/document/d/1Nzg02tyqqNnL473JdUZgSoaLX9XwsolcJ8dE31OEl9g/edit?usp=sharing
Thematic Analysis
Product line can add
Cake
Muffin
Instant product
Services that need to be provided
unable to answer-out of employees job scope
Reserveations for event
unable to answer-out of employees job scope
Market Demands
Shortage of Gardenia bread during MCO period.
Gardenia is selling fast in Mynews store.
Gardenia supply their freshly baked products daily.
Product Feature
The bread is softer.
The product's time existence.
Easier to find
Maintaining Customer loyalty
Develop and launch more product line.
Constant innovation.
Improve product quality.
Gardenia potential plan for future (question 6)
offer combo set & give away free gift
introduce new recipe to consumers
Gardenia to own bakery shop
New product develop (question 7)
new flavour - coffee toast, rainbow-pandan
unable to answer-out of employees job scope
unable to answer- out of employees jobscope
Potential to develop the product (question 8)
yes- gardenia do research for new flavour that can profits company
yes-can produce higher demand because of big company
yes- Gardenia has produced more variety of products
New shape and new product
Not in planning
Not in planning
unable to answer-out of employees job scope
New idea for strengthen Gardenia in future
More product need to be develop
always produce bread that tastes good and is affordable
maintain product quality
Differences between competitors
Developing uniques product
Maintain customer loyalty
Consumer needs
Develop more product categories
Children
Adults
More flavour
Family pack
