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Customer Requirement Document (Ramly Burger) - Group Retailers - Coggle…
Customer Requirement Document (Ramly Burger) - Group Retailers
Introduction
Description: Ramly Burger, formerly known as Perusahaan Burger Ramly Mokni Sdn Bhd, was founded in 1984 by the husband and wife team of Dato’ Dr. Haji Ramly Mokni and Datin Hajjah Shala Siah Abdul Manap on the noble platform to produce Halal, hygienic and quality products.
Name: Ramly Burger
Customer Survey
How many branches of ramly burgers are there in one town?
Which factor would you consider the most important to least important when purchasing Ramly’s products?
How many percent in Ramly burger is real meat?
What is the most important factor that leads you to buying Ramly’s products?
Goals & Objectives
Easily purchased in affordable price.
To produce and provide consumers with halal, clean and quality food.
Distribution Strategies
Completed the product that customers needs.
Ramly burger also finds and communicates with prospective buyers.
Enables marketing activities to be efficient and effective.
Each an agreement on the price and other terms of an offer for ownership to be transferred.
Able to fulfill the utility, place, time, form and ownership to the customers.
Doing effective communication in relation to an offer using the right and proper channels.
User Persona
Psychographic
Love tasting authentic burgers.
Tends to focus on the quality of food rather than the economy.
Enjoy the joy of burger patties.
Enjoy tasting delicious burgers alone or with others.
Appreciates an element of exclusivity.
Demographic
Gender
Male
Female
Type of jobs
Students
Workers
Age Range
Except for children
Marital status
Single
Married
User Environment
Social
Office
Home
School
Technological
Pad
Computer
Phone
Out Of Scope
Ramly's burgers and burger patties are readily available in malls and on the street.
In addition to children, people of any age, occupation, and class can enjoy halal, clean, and high-quality Ramly food.
Burgers are one of everyone's go-to staples at any meal of the day. Because it's available everywhere, whether it's on the street, at the mall, at school, or the airport. And you can eat it anytime, anywhere.
Assumptions
The market demand for hamburger patties is high, and customers can easily buy them in shopping malls, convenience stores, streets, etc.
Malaysians like to have burgers as their main meal of the day.
Ramly burgers and burger patties are exceptionally cheap while still being of exceptional quality. People of all classes can taste it.
Features
Halal western food.
The core product was Ramly Beef Burger patties.
Street food neighborhood - independent burger stall.
The packaging is eco-friendly.
Each burger is only RM3.
Ramly Burger's beef patties and chicken patties are of high quality.