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Thematic Analysis Gardenia (Consumer) - Coggle Diagram
Thematic Analysis Gardenia (Consumer)
Frequency of buying Gardenia products
1-2 times per week
Twice per week
2 weeks once
2-4 weeks once
3-4 times per week
Comparison between Gardenia and competitors
No
Yes
Price
Taste
Different brand
Quality
Flavors
Expectation
Produce new products
Meal replacement
To meet customer satisfaction
Price is more cheaper
Changes in labeling
Doing well in their packaging
Produce varieties and flavors of bread
Trustable product
Low-carbs production
Yes
10 respondents
No
1 respondent
Potential Improvement for Gardenia
Price
Size of bread
Package
Values and Beliefs to choose Gardenia
The brands in the first term
Cheaper price
Has more flavors than the other brands
Product you wish to brought back
Squiggle
Don't remember
Don't know much
Impression of Gardenia
Colour of packaging
Reasonable price
Gardenia's Original Classic Bread
The tagline of Gardenia song
The soft texture of that bread
Cream bread (Vanilla, corn, chocolate filling)
A common brand
Replacement of Gardenia
Donuts on 7.11
fresh bread
Massimo
Flavors to be added in product line
Matcha
Avocado
Mango Cheese
Strawberry
Raspberry
Cheese
Coffee
Yogurt
Tea
Potential grow of Gardenia
Low-calorie products
globalization，Introduce products to suit the tastes of different countries
Brick-and-mortar store selling fresh bread
Introduce drinks and sell with bread
Tropical Flavors
Mango
Durian
Mango
Coconut
Pineapple
Not sure
Don't like tropical flavors
Preference of Gardenia
Like
Do not like