Please enable JavaScript.
Coggle requires JavaScript to display documents.
CHAPTER 2: Scientific Investigation & Business Research Process -…
CHAPTER 2: Scientific Investigation & Business Research Process
2.1 Characteristics/ Hallmarks
Purposive (bertujuan)
Rigor (mendalam)
Testability (boleh diuji)
Replicability (boleh diulang)
Acuracy/Precision (ketepatan) and Confidence (kejituan)
Objectivity
Generalizability (generalisasi)
Parsimony (parsimoni)
2.2 Approaches to Research
Reasoning
Inductive (Bottom Up Approach)
Deductive (Top Down Approach)
2.3 Quantitative vs Qualitative
Quantitative research
focuses on statistical analysis of numerical data collected through the use of large-scale survey research, using methods such as questionnaire or structured interview.
Qualitative Research
attempts to explore and understand people’s beliefs, experiences, attitudes, behaviour and interactions through methods such as interviews or focus group discussions.
2.4 Business Research Process
Problem Identification
Defining the Research Objective
Research Design
Descriptive research design
longitudinal
cross-sectional
Exploratory research design
Causal research design
Designing Research Methodology
Research method: primary/secondary
Method of data collection
Sampling plan
Field work plan
Analysis plan.
Budget & Cost Estimation
Sample size.
How difficult it is to find the sampling units (respondents) and their geographical dispersion?
Who will do the field work?
Presentation, Report and Decision Making