Please enable JavaScript.
Coggle requires JavaScript to display documents.
Market Segmentation and Targeting - Coggle Diagram
Market Segmentation and Targeting
Segmenting consumer markets
Demographic
Age and life-cycle
Income
Gender
Geographic
Nations
Regions
States
Counties
Cities
Neighbourhoods
Behavioural
Occassions
Benefits sought
User status
Usage rate
Loyalty status
Psychographic
Lifestyle
Personality
Segmenting Business Markets
Segmenting international markets
Requirements for effective segmentation
MASDA Technique
Substantial
Differentiable
Accessible
Measurable
Actionable
Ways to segment business markets
Demographic
Geographic
Purchasing approaches
Situational factors
Personal characteristics
Market Targeting
Selecting Target Markets
Concentrated marketing
Differentiated marketing
Undifferentiated marketing
Micromarketing
Choosing a target strategy
Differentiation and positioning
Identify possible value differences and competitive advantages
Differences to promote
Important
Distinctive
Superior
Communicable
Pre-emptive
Affordable
Profitable
Selecting an overall positioning strategy
More for less
The same for less
More for the same
Less for much less
More for more
Developing a positioning statement
Communicating and delivering the chosen position