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C14: Research Methodology - Coggle Diagram
C14: Research Methodology
Qualitative
What?
Used to understand how things happen & related to each other
A descriptive research
Characteristics
Data collection
Data Analysis (Inductive reasoning)
Process (Holistic & emergent)
Purpose (observation. exploratory in nature)
Reporting Findings (Interpretive narratives)
Strengths
Deep understanding
Margin of error can be calculated
Great in accuracy
Weaknesses
Slow progress
Closed questions tend to force answers
Expensive
Quantitative
What?
Systematic & sophisticated procedures to test, prove & verify hypothesis
Relies on the use of predetermined response categories
Characteristics
Data Collection (Validity, Reliability)
Data Analysis (Deductive approach based on hypothesis)
Process (Conducted through structures guidelines)
Reporting Findings (Result presented via graphic techniques, interpretation should use academic English
Purpose (crucial phenomenon, validate the relationship between variables)
Strenghts
Cheaper
Offers useful overview
Relatively quick
Weaknesses
Greater chance of bias
Not in-depth explanation
Subjectivity
Triangulation
What?
The Combination of qualitative & quantitative
Basic Types
Investigator Triangulation
Data Triangulation (variety of data sources)
Methodological Triangulation (interviews, observations, questionnaires)
Theory Triangulation (use multiple perspectives & theory)