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DigitalMarketing - Coggle Diagram
DigitalMarketing
Copywriting
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I:Interest:
Turn attention into interest, by unusual or fresh information
D:Desire
Make them want what you are offering.
Show benefits, how it solves their problem
A: Action
Call to action, close the deal
Keyword
Buyer Persona
25 to 45
Appreciate information.
Have decent sense of humour
Don't have too much time to stay on top of everything
Can use some talking points.
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Google analytics
Terms
Users = ClientID = Browser in a system
Session = The period of time a user is active on your site or app. By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session. Users that leave your site and return within 30 minutes are counted as part of the original session
Number of sessions is more than number of user, the higher means that users are coming back often to the site.
Source = email referral etc
Medium = where user is coming from
Campaign = tagging the effort like winter-sale
Term = keyword
content = what content they saw, like some photo, video etc.
Engagement
the ratio, represented as a percentage, of your engaged sessions to your total sessions.
The User engagement metric shows the time that your app screen was in the foreground or your web page was in focus
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atni
What do we want to track
incoming traffic, usual reports
Events: Page view, session, engagement
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Event parameters,
There was an event of type view_product(Hoodie
page_clicked(page_name)
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FB
go to relevant FB groups, and post your ADs
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