Please enable JavaScript.
Coggle requires JavaScript to display documents.
Advanced Google Ads Mastery Logo - Coggle Diagram
Chapter 01: Google Ads – An Overview
Why advertise on Google?
How Google Ads work?
What are Google Ads?
Chapter 03: Google Ads – Features
New features and announcements
Google Ads checklist
Chapter 04: How to create a revenue generating Google Ads campaign?
What is a Google Ads campaign?
How to use and create Google Ads?
Chapter 02: Google Ads – Types and Understanding
Types of Google Ads
How to use Google keyword planner for your ads?
How much do Google Ads cost based on industry?
How to use Google Keyword planner?
Chapter 06: Google Ads bidding strategies
Biding on branded search terms
Cost Per Acquisition
Automated vs Manual Bidding
Chapter 11: Tips for Google Ad budget management
Monitor & adjust
Create specific campaigns
Try long-tail keywords
Target a lower position in search results
Target specific locations
Save the Google Display Network for later
Stick to your budget
Connect your Google Ads and Analytics accounts
Set your goals to set your budget
How does pay-per-click work?
Chapter 08: Tips to create custom audiences in Google Ads
How custom segment works?
Custom segment input
What is a custom segment?
Chapter 07: How to create a high converting landing page?
How to design your landing page?
A/B Testing Your Landing Page
Need of landing page
Chapter 05: How to grow business using Google ads?
Google Ads best practices
Goggle Ads terms to know
Why advertise on Google?
Chapter 12: Google Ads Case Study
Wealthsimple
Docebo
Shopify
Upwork
Endy
Chapter 10: Google Ads reports and metrics
Metrics & Visuals
How to read a Google Ads report?
Report Types
Google Ads Reporting - Best Practices
The role of reports
What are Google Ad reports?
Chapter 09: Google Ads call tracking
How to set up Google Ads call tracking
Are there restrictions on using Google Ads call tracking for PPC?
What else can I do with Google Ads call tracking?
Who uses Google Ads call tracking?
How does Google Ads call tracking work?
