Elements of the promotional mix

Below-the-line promotion

Above-the-line promotion

Advertising

Internet

Television

Radio

Magazine

Poster

Public relations/ Publicity

Donations

Sponsership

Press conference

Press release

Social media

Strategic distribution of company literature

Broches, annual reports and newsletters to selected stakeholder groups

Sales promotion

Free samples

Vouchers

Loyalty cards

Special offers

Discount coupons

Personal selling

Sales presentation

Face-to-face meeting with clients

Telemarketing

Door-to-door sales

Technology/ E-commerce

Social media marketing

Viral marketing (Peer-to-peer marketing)

Social marketing

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