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Elements of the promotional mix, Public relations/ Publicity, Advertising,…
Elements of the promotional mix
Below-the-line promotion
Above-the-line promotion
Public relations/ Publicity
Donations
Sponsership
Press conference
Press release
Social media
Strategic distribution of company literature
Broches, annual reports and newsletters to selected stakeholder groups
Advertising
Internet
Television
Radio
Magazine
Poster
Sales promotion
Free samples
Vouchers
Loyalty cards
Special offers
Discount coupons
Personal selling
Sales presentation
Face-to-face meeting with clients
Telemarketing
Door-to-door sales
Technology/ E-commerce
Social media marketing
Viral marketing (Peer-to-peer marketing)
Social marketing
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