Please enable JavaScript.
Coggle requires JavaScript to display documents.
CHAPTER 14 RESEARCH METHODOLOGY - Coggle Diagram
CHAPTER 14 RESEARCH METHODOLOGY
Qualitative Methodology
Definition
It often called descriptive research.
It is used where there is a concern for understanding how things happen and how they related.
It is concerned with describing rather than explaining the relationships between variables.
Characteristics
Purpose
The best understanding of complex situations.
Process
More holistic and emergent
Data collection
A bulk of data collection is dependent on their personal involvement. Collect verbal data and non-verbal data.
Data analysis
Use inductive reasoning to make specific observations, draw inferences about larger and more general phenomena.
Reporting finding
Construct interpretive narratives from the data and try to capture the complexity of the phenomena
Strengths
Identifying specific responses
Greater accuracy
Provide facts
Results more detailed
Deep understanding
Weaknesses
Slower
More expensive
More complicated
Low response rates
Intuitive
Quantitative Methodology
Definition
It involves developing more systematic and sophisticated procedures to test, prove and verify hypotheses.
Characteristics
Purpose
Study a crucial phenomenon and these findings can be generalized to other persons and places.
Process
Fist, determining the research problem, objectives, hypotheses.
Second, establishing research methodology. Procedures of conducting a research, selecting data collection techniques
Third, discuss the results of data analysis
Finally, draw a conclusion.
Data collection
Develop and standardize methods of collecting data
Data analysis
Research deprived of a deductive approach.
Conclusions are drawn from research hypotheses.
Reporting findings
Data should be presented via graphic techniques
Strengths
Relatively quick
Cheap
Simple
Offers useful overview
Weaknesses
Subjectivity
Higher levels of interpretation skill
Statistical accuracy can be reduced
Not in-depth explanation
Differences between Qualitative and Quantitative Methodology
Qualitative
Imperative induction
Explanation
Specified set of concepts
Building theories and concepts
Looks through wide lens
Descriptive analysis
Begins with general concepts
Quantitative
Analytical induction
Generalization
Specified set of variables
Statistical analysis
Looks through narrow lens
Report based on statistical summaries and correlations.
Begins with framing hypotheses