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Quidco UA Concepts - Coggle Diagram
Quidco UA Concepts
We’re here for you
Context
Inflation, economic uncertainty, post covid life. All of this has led to many households needing to save where they can.
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Communicate how much per month/year a family can save by using Quidco for their everyday purchases (ease of use via app).
Concept ideas
Recognisable UI
Phone notes
Rough list of monthly expenses; groceries, rent, energy bills, leisure. There will be very little leisure budget suggesting Quidco to increase your overall wealth.
Twitter post
A Quidco user tweeting about their money saving success using Quidco, recommending the app to their followers admist the economic crisis post covid.
Text conversation
Two people having a discussion. One person finding ways to save money, other person suggests using Quidco. Similar to Pimsleur UA concept.
Quidco app features
Cashback from 4,500 top brands
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Featured offers
Concept ideas
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Create different persona profiles, different offers for different audience groups. Impactful imagery, brand logos.
Concept can branch into various verticals (travel, fashion, tech, etc)
Strong imagery of these fields; tourists travelling, people using technology.
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Social Proof / Referrals
Context
Social proof based concepts, or any third party based messaging, lends itself extremely well to credibility.
Concept ideas
Use app store/play store reviews to highlight positive comments on a variety of features or offers of the Quidco app
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Use awards graphics, star ratings, and other recognisable engagement drivers.
‘Refer and earn’ : User earns £15, friend gets £5. Any form of money saving is a strong engagement driver.
Strong imagery of happy people, ideally groups of happy people; strong engagement driver.
Trustpilot
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Real Trustpilot reviews
"Always great cashback, and support from customer service is always very good".
"It literally takes a few extra seconds to visit the Quidco app to get cashback on your online purchases!"
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