Maslow's Need Theory
(introduced by Abraham Maslow in 1943)

Physiological needs


Safety needs

Love and belonging needs

Esteem needs

Self-actualization needs

is the lowest level of Maslow’s hierarchy of needs

are vital to survival such as water, food, shelter, clothes

the second level of Maslow’s hierarchy needs

is need to protect oneself from injury and feel safe in their life and surroundings

for example, health insurance and health care, insurance coverage, pension scheme

become the third level of Maslow’s hierarchy of needs

the individual's desire to be accepted by the society of friendship as well as love from social interaction

we can get from friendships, family relationships, social groups and community groups

is the fourth level of Maslow’s hierarchy

the need to be valued, respected and given a position or status and feel respected by others

For example, giving promotion opportunities, increases salary to employees

the final level of Maslow’s hierarchy of needs*

allowing employees to make decisions**

for instance, employers can provide accommodation to employees

achieve success by using their talents and potentials