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Radio Advertisement - Coggle Diagram
Radio Advertisement
Target Audience
local
drivers
age 17 - 65
elders
middle age men with alexas
disabled accessible
aim of product
to educate about the event
to inform location and timeframe
to entertain to convince them to go
strengths
people can listen whilst doing other things
subliminal messaging
targets older audiences
weaknesses
local only
younger audiences might not have a radio or have playlists in car
people might not pay attention as they use background noise