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Branding - Coggle Diagram
Branding
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3 Brands
Ray-Ban
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Markets themselves as expensive and luxury, relies on social pressure
Netflix
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Logo is warped in a way that is similar to a curved screen, showing some kind of luxury and is related to service
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Google
Simple, corporate, startup-y
Uses lots of colours, showing how you can find anything using it
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Typography
Logo
Important for brand image, consumer recognition
Unique Shapes, Contrasting colours
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Affects, or is affected by desirability