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Cultural Imperialists- Media, Globalisation, Popular Culture - Coggle…
Cultural Imperialists- Media, Globalisation, Popular Culture
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Evaluation
There is a steady increase in local broadcasting: home produced programmes are steadily replacing imports because they gel with local cultures. 7/9 countries broadcast MORE locally produced programmes than imported ones
- In the Arab world, some countries have blended Western cultures and created their own Arab versions e.g. popular comic "The 99" is similar to X-Men, Marvel superheroes but characters take on abilities based on 99 attributes of Allah
- Bollywood, inspired by Hollywood but to suit Indian culture
Gillespie (1995): British Asians maintain strong links with their countries of origin through consumption of popular film and TV exported from the Indian subcontinent
Cohen and Kennedy: people do not abandon their own local/ folk culture just because of the mass media- their values and traditions do no simply disappear. They appropriate elements of global culture and mix and match them with elements of local culture
While programmes such as The Voice, American Idol etc are sold to TV companies around the world, each country adapts the shows to reflect their own local values and traditions
Imperialism
Cultural Imperialism: Western culture and values (capitalistic) are aggressively imposed on developing countries in the belief that it is superior and preferable. This has been reinforced with new media and growth of advertising
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Media Imperialism: Western media corporations dominate global media output through ownership, structure and distribution of content. As a result of this domination, they are able to impose their values onto others.