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the relationship between ownership and control of the media, In a nutshell…

- - - - Cross medium ownership: for example media owners have interest in a range of media, including newspapers, magazines, book publishing, movies, TV, websites and Internet Service Providers
    - - Media companies try to maximize sales of their products by promoting and making them available in a variety of formats which can be accessed on a single device
    - - when companies have a presence within the global market, e.g. Disney
    - - collaboration by different companies to enable greater sales
    - - Media companies are often parts of huge conglomerates, companies that often have a diversity of interests in a wide variety of products in the media
    - - concentration of ownership within a singular medium, e.g. Murdoch and News Corp owns Fox news, Sky News, etc
    - - When media is international, the owners have global media empires with interests in many different countries throughout the world