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CHAPTER 8, 8.2: Use blogs, wikis, forums, and other social tools for…
CHAPTER 8
8.1: Explaining the characteristic of Social Age
1) Industrial Age
Command and control (lil comm between teams and units)
Respect for position
Holding authority is power
Efficiency. competitiveness, and authority are key values
2) Information Age
Mass two-way communication (Extensive communication between teams and units)
Respect for expertise and position
Holding knowledge is power
Autonomy, innovation, and achievement are key values
3) Social Age
Definition:
An era in which people engage in networked communication,
collaborate across boundaries, and solve problems communally.
Characteristics:
More companies adopt social networking platforms that contain web 2.0 communication tools
platform contain many features: user profile, microblogs, blogs, wikis, file uploading
Networked communication (Extensive comm between individuals with shared interest)
Respect for expertise and contributions to the network
Sharing knowledge is power
Transparency, honesty, and camaraderie are key values
Comparisons Between User 1.0 and User 2.0
User 1.0
Passively reads and searches for content
Depends on content creator, does not express own opinion
Got the web as it is
Email is the main communication
Computer is the main access point
Connected online for time-limited sessions
User 2.0
Actively creates and shares content online
Can express opinions and even change the content presented
Customize web pages and content
Peer-to-peer programs are the main communication tools
Connects from mobile device
Connected online all the time
Benefits and Challenges of Social Media in the Workplace
Benefits
Companies
Communication and collaboration
Succession planning
Idea sharing/knowledge management
Skills development training
Business professionals
Build professional networks internally and externally
Access business expertise and knowledge more rapidly
Enhance camaraderie with peers
Challenges
Companies
Lack of adoption and penetration
Lack of permanence
Confusion over which communication channels to use
Distraction from work, too much socializing
Business professionals
Lack of boundaries between professional and private lives
Lower productivity due to multitasking
Excessive opportunism and self-promotion
8.3: Create blogs for effective external communications
Writing blogs for external audience
To improve corporate reputation/credibility
8.4: Build a credible online reputation
Personal Brand
A unique set of professional skills and attributes that others associate with you
Developing a credible online reputation
Positive meta messages
1) I'm a good listener (competence)
2) I can take care of you (competence)
3) I hope the best for you (caring)
4) You can always count on me (caring)
5) You can trust me (character)
6) I'm a fun person (character)
Sought-after reputations
1) Communicative, interpersonal skills
2) Dependable, reliable, capable
3) Considerate, caring, concerned
4) loyal, committed
5) Honest. trustworthy
6) Fun-loving, exciting
8.2: Use blogs, wikis, forums, and other social tools for effective communication within organizations
Using socmed tools for communication within communications
Organize dashboard to control communication and information flow
Create a complete and professional profile
Use blogs and status updates for team communication
Use shared files to collaborate
Solve problems with discussion forum
Other socmed tools
Blogs
Posts that are arranged chronologically, similar to a journal format
Keep employees aware of announce and updates
Microblogs
Status updates
Short comments that typically contain just a few sentences
Tools for broadcasting quick announcement and urgent information
Team blogs
Typically organized around formal work teams
Project blogs
Organized around particular projects that involve temporary teams.
Use shared files to collaborate
Discuss with team members and colleagues what the protocol should be for sharing and co-editing files
Organize your files by project
Manage permissions
Add comments constructively and carefully read your colleagues' comments