Ex: This process deals with product returns or avoidance from customers. These activities should be fast, controlled, visible and direct. Customers judge companies based on their return traffic and return policies. Reentry means returning an item a second time. Often, these returns trigger an extended return policy, such as offering store credits. For example, a customer buys a returned product at clearance and takes it home to find it is broken. Store policies generally don't accept returns, but it does allow store credits for faulty products. Returns may also occur when the seller refuses to return them and returns them to the buyer without a refund. This can happen with custom-made items.