topik 8 (part 2): Multimedia development process (i)

Behavioral psychology

Behaviorism theories (Gilani, 2003)

Introduction of learning principle and approaches

Cognitivism

Principle of learning into the design

Software evaluation

An understanding and appreaciation of how people learn

Usability testing

Thorndike and refined by BF Skinner

Ivan Pavlov

classical conditioning (animals;s basic responses to natural stimuli could be linked to artificial stimuli)

It is neutral stimulus of a bell does not normally elicit salivation, but after training it becomes a conditioned stimulus

Pavlov would ring a bell each time he gave a food to dog

Operant conditioning

use of rewards and punishment to modify behaviour

Behaviour that is rewarded intermittenly increases in frequency more slowly

4 basic behavioral rules

+ve environment effects +ve reinforcement (increase frequency)

-ve environmental effect -ve reinforcement

-ve environmental effect punishment (decrease frequency)

no longer reinforced it decrease in frequency (extinction)

breakdown of the main goal into subordinating goals

Determine the events of instruction for each subordinating goal

Assessment (student's educational problems must be assessed)

The cognitive school recognizes the importance of individual differences and of including a diversity of learning stratergies in online instruction to accomodate those differences

They see learning as an internet process and contend

Rules of instructional designers

The amount of effort expended during the learning process

The depth of the processing

Processing capacity of the learner

The teaching stratergy should enhance the learning proccess

online learning materials should include activities for the different learning and cognitives styles

The learning content should be chunked to prevent cognitive overload

The instructional designer should tie up to new information with existing information from long term

Consist of

information

presentation

data

knowledge