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REM Chapter 6 - Coggle Diagram
REM Chapter 6
Marketing of Retail Properties
Types Of Retail Properties
(Commonly referred to any properties offering any sale of goods and services
Shopping Malls
Regional Shopping Malls
Typical size: 400,000sf ~
800,000sf
Lifestyle Centres/ Boutique Malls
traits
Tend to be open, retail function of traditional mall with leisure amenities, design ambience (eg street furniture) conducive to casual browsing
• Upscale apparel & other retailers; Large specialty chain/stores are multi-anchors, Typical size: 150,000sf ~ 500,000sf
Strata-Titled Shopping Mall
traits
Individual ownership
• MCST
• No trade mix
• Decide on own trade mix subject to URA’s approval
• Usually overall poorly maintained
• Usually in mixed development/ developers sells off the residential and retail units.
• Rental rate moderately low to high
What makes a good shopping malls?
Traits of a good shopping mall
• Provide the best shopping experience.
• Have a strong concept/theme with good tenant/mix.
• Good marketing, promotion & management team.
• Good customer service.
• Always upgrading to keep with market trends.
• Asset enhancement – reconfiguration, better use of space, higher yields and better rentals.
• REIT
• Rental rate is also very ‘good’
• Highly managed well designed trade mix
HDB Shops/Shophouses
traits
• Sold to individual business owners
• Popular with small investors
• HDB towns especially older estates
• Coffeeshops
• Some trade mix as designated by HDB/ URA
• Rental rate is moderate to moderate high especially food establishments
Private Shophouses
traits
• Individually owned
• Subject to URA conservation rules
• Trade mix to be approved by URA
• Rental rate is moderate to moderate high especially food establishments
Others
SMRT
• Community Centres
• Campuses
• Tourist attractions
• Nparks
• Bus interchange
• Airport
• Rental rate is moderately low to moderate especially food establishments
Special Considerations
General factors affecting
pricing
• Location
• Primary shopping belt
• Secondary shopping belt
• CBD shopping
• Suburban shopping
Location within location
• Visibility
• Traffic flow
• Secondary corridor
• Accessibility
• Infrastructure
• Public transport connectivity
• Private transport movement/ carpark
• Taxi circulation
• Mall circulation
• Lifts/ escalators
• Catchment
• visibility
• Condition
• Size & Shape and Frontage
Unit Size • Shallow/Deep display window
• Height & View
• Facilities
• Tenure
• Market Trend
• Others
A&P, Leasing