Please enable JavaScript.

Coggle requires JavaScript to display documents.

REM CHAPTER 1 - Coggle Diagram

- - - - Public JTC
      - Private
    - - Public HDB
      - Private Landed Housing
    - - Office
    - - REIT
      - Capitaland Residentials
    - - JTC Launchpad
    - - Quality/ Design & Features/ Services & Support
    - - CAPITAL APPRECIATION
        
        CAPITAL OUTLAY
        
        INVESTMENT INCOME
        
        FLEXIBILITY OF RELOCATION
        
        TAX PLANNING
        
        STATUS /CORPORATE IMAGE
        
        CERTAINTY & CONTROL OF OPERATING COSTS • Rental Hikes, Owner’s cost Pty Tax, Repair
  - - - SOURCES OF PRICE/RENT INFO
      - MACRO FACTORS
      - INTERNAL FACTORS
      - PRICE/RENTAL STRUCTURES
      - PRICING STRATEGIES
    - - URA’S REALIS• Sales transactions
        
        JTC• Industrial sale transactions & statistics
        
        HDB • HDB sale transactions & statistics
        
        www.srx.com.sg
        
        www.urbanzoom.com.sg
    - - New Product Pricing
        
        Marketing Penetration
        
        Marketing Skimming
      - Product Mix Pricing
        
        Product Line – different housing types/sizes
        
        Optional Product e.g. BTO components
        
        Captive Product – Retail Fixed rent + GTO, svc charge
        
        Product Bundle e.g. units in different malls
      - Price Adjustment
        
        Discount & Allowance
        
        Segmented Pricing –by location; income grp
        
        Promotional Pricing
        
        Psychological Pricing
  - - - DIRECT MARKETING
      - PR/PUBLICITY/PRESS RELEASE
      - ADVERTISEMENTS
      - SOCIAL MEDIA
      - EVENTS
      - CELEBRITY ENDORSEMENT
  - - - Direct
        
        Allocation
        
        Showflat
        
        Online
      - Indirect
        
        Listings
        
        Promotion Agency