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SWYPE Cosmetics - Coggle Diagram
SWYPE Cosmetics
Marketing Channels
Social Media Appearance
TikTok
Influencer collabotations
Instyle Men TikTok Account
Magazines TikTok Accounts
TikTok In-Feed Ads
Instagram
Influencer collaborations
Mostly video content
Daily Call to actions
Instagram Story & Feed Ads
Build personal brand
Ebru as skincare & Makeup expert
collaborations with Beauty/Hair Salons
Collaborations with Makeup Artists --> Fashiowneek
User Generated content
Giveaways & Challenges
Make-Up Artists
Create trend through Influencers
1-day Popup Events for Shares & Reposts
Paid Promotions
Pinterest
Facebook Ads
Press
WWD
ELLE FR
Vogue DE
Marie Claire FR
Instyle Men
Vogue FR
GQ Menn
Glamour
Events
Festivals --> (Revolve o.ä.) in Collaboration with fashion brands
Corporate Events
Meet-ups
Pop-Up Stores
Fashionweek Event + Runway MUA Presence
Sales Channels
E-Commerce Visibility
Newsletter sent 1/week
SEO
Informative Online Magazine
Linkbuilding through cosmetic E-Distributors & Blog articles
Online Shop
Shorten Sales Funnel
Add more informative pictures with less explanation need
Cosmetic E-distributors
Mr.Porter (men)
Net à Porter (Women)
Zalando
Asos
Printemps
Douglas
(Sephora)
Niche
SEA
Rank for direct competitors Brand names
Advertising Boost
Market Expansion
Expand Brand to Paris
Premium & Luxury positioning Distributors
Bon Marché Rive gauche Beauté
Galeries Lafayette
Printemps
Carrousel du Louvre
Luxury Hotels / 4*+ Hotels
Physical distributors
Douglas
Galeries Lafayette
(Sephora)
Independent Cosmetic studios
Independent Make-up salons / Hairsalons
Independent Spa s in Ber. & Par.
Participate in Beauty & Cosmetic Trade fairs