Make a Buzz
customers involved
connecting the product with something regularly
surprising
unusual
People like to talk about unusual, funny, and remarkable things.
BlendtecTM owner had an idea to make his blenders look more interesting.
He made videos showing his blenders mixing up unusual things.
People are increasingly interested in products.
sold a lot of blenders
asked viewers to choose the ads
that they liked the best.
Example
Example
people like to participate and express
their own opinions.
This created buzz
The maker of Kit Kat TM chocolate bars used advertisements that connected Kit Kat TM bars with coffee.
People drank coffee, they would think of Kit Kat TM bars.
Sales improved by more than 50 percent.
Example
Company want people to feel energetic when they
think about Red BullTM.
pay for unusual events
customers will talk more about their products.
Example