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Ch. 6
The Business of Interior Design, Revie and Assess - Coggle Diagram
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Revie and Assess
- Because clients, design-team members, and the public give the designer significant levels of trust, the designer must act ethically with competence, honesty, integrity, and objectivity.
- Developing a brand and marketing it strategically is critical to a designer's business success.
- A personal design philosophy guides the designer's approach to design and is also a marketing tool for the designer's brand.
- An effective portfolio showcases a designer's best work.
- Because interior designers impact the health, safety, and well-being (HSW) of the public, there is a strong need for legislation and regulation.
- Protecting design work using copyrights, trademarks, and patents is a critical business practice.
- Establishing fees and payments requires evaluation of the costs of doing business.
- Using best practices helps an interior design firm achieve a healthy bottom line and success.
- Understanding evolving business and consumer trends impacts ways interior designers do business and opens opportunities for design projects.
- Understanding client demographics and their changing needs is an essential business practice.
- Building strong relationships is critical to gaining client trust and a credible reputation.
- Careful positioning helps the designer to build a recognizable brand.
- Interior designs use typical business structures, each having advantages and disadvantages.
- The type of firm and geographic location influences the career positions a designer might hold.
- Interior designers may work with interdisciplinary teams to solve client problems for a project.