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Small Business Logo and Repeated Pattern - Coggle Diagram
Small Business Logo and Repeated Pattern
Due Date
Week 18
Wednesday 8th of June
Assessment Breakdown
Part One
Client Collaboration
Part Two
Research
Part Four
Digital design round
(based on the feedback from the client)
Part Five
Part 5 - Client Presentation
Part Three
Hand design round
(based on the research and creative thinking conducted)
Part 6
Evaluation
Unpack the brief
Business Name - Jelly Berry Bees Honey
Product sold - Organic Honey
Project Details - Jelly Berry Bees Honey is a line of organic local honey that is sold at farmers markets
Overview - Develop a logo for a small business that sells their products at the local market. The logo should Include the name of the business and an element that represents the feel of the business. The client has also asked to develop a gift bag/tote bag with a repeated pattern consisting of elements from the logo.
Size - Logo 100mm x 100mm
Paper Bags 210mm x 297mm
Colours - Natural Organic
Style - Organic, natural, clean
Collateral Material - Paper Gift bag or canvas tote bag
Repeated element - Illustrations elements from the logo
Colour mode - CYMK 300 DPI
Tech Specs
• Any printed elements must be in CMYK and 300dpi
• Logo and repeated pattern to be created in Adobe Illustrator as vector graphics
• EVD must be completed in InDesign and exported as a PDF
What to submit
¨ “Smallest file size” PDF of the completed EVD
¨ “Packaged” ai file of the repeated pattern
¨ “Press Quality” PDF of the logo
¨ “Press Quality” PDF of the repeated pattern
¨ “Packaged” ai file of the logo
Naming Convention
DesignSolution_AT2_Your_Name