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Product Development for Ramly (Customer Survey) - Coggle Diagram
Product Development for Ramly
(Customer Survey)
Product Characteristic
Taste & Texture
Are you a vegetarian and want to eat burger too?
Do you like to eat seafood and want to have a burger of seafood? what flavor do you like? Prawn, Fish, Squid or any seafood?
Do you like difference flavor of burger? Cheese, Spicy, tomato, black paper or other?
Packaging
Material
What material that is good for
Ramly Burger product packaging?
Bioplastic
Paper-based
Aluminium
Tins
Looks
How the new packaging
will look likes?
Distinctive Color (Blue as for Ramly)
More Nutrition Facts Listed
Tips and Tricks
Recommended Recipes
Innovation
From your experience with Ramly,
what do you expect from the innovation
of the packaging?
Side-sealed
Sustainable Resources
Quality
quality of the food
Are you satisfied with the product quality?
What did you think about the quality of Ramly product?
did you think that quality of Ramly product is excellent and worth with the price?
Did you feel the Ramly burger are easy to cook and save time?
Do you want a burger that can cook in different way? Like Steam, bake by oven, air fryer or others?
Pricing
pricing comparisons
How much are you willing to pay for the new product from Ramly?
What do you think about the price compared to other competitors product?
pricing satisfaction
What do you think of this product price ?
What motivates you to continue bought this product
Customers segmentation
Income
What would your ideal price range for this product look like?
Price range
RM3 > RM5
RM 6 > RM8
RM 9 above
Race
Specific needs
Shape and size of burger patty
Size packaging of product
big packaging
small packaging
Ingredient: Low colesterol, low sugar, low fat