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FACEBOOK
MARKETING & ADS - Coggle Diagram
FACEBOOK
MARKETING & ADS
FACEBOOK
MARKETING
What To Post
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Industry blogs (Google "best 100 (your topic) blogs"
blog.feedspot.com - Register to receive notifications when selected sites have new posts.
Promote Your Page
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Post a link to your personal Facebook page (Intro section: workplace, ...)
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FACEBOOK ADS
The Basics
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How Ads work? - AUCTIONS
Your bid represents your willingness to pay
BUDGET - CAMPAIGN LEVEL
COST (another word for total budget of) - AD GROUP LEVEL
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ADS CREATION
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Ad Set
Budget & Schedule
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Name: Target Audience, e.g. E-book - London - 25-34
Location, Age & Gender
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Age & Gender
GG, e.g. dog owner age / gender statistics
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Detailed Targeting
Demographics, interests or behaviors
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Interests (Recommended)
Reverse engineer yourself
What you are interested in?
Ask "If I was a ..., would I be interested in...?"
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DYNAMICS
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Custom Audience
Website Visitors
Name, e.g. Leads - 30 DAYS
Period: Make your audience as large as possible to delay ad fatigue but not too long as they may not remember who you are
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Facebook Page
Consider: those engaging with any post or ad
Recommended: 90 days (not too long if being forgot)
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