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Characteristics of New Media - Coggle Diagram

- - - - extremely significant form of media in the 21st century, sometimes rivalling more traditional mass media in ability to get views across to large media audiences.
      - websites/ online communication used for social interaction among large groups of people, where they create, share and exchange information, pictures, videos, news and develop social networks.
- - - - Jenkins (2008): Increased interactivity has led to a participatory culture where the public do not act as consumers only, but also as contributors or producers of media content.
      - media consumers are able to actively collaborate with new media and other users by commenting, uploading content, and influencing culture. e.g. YouTube- anyone with a video camera and Internet connection has opportunity to communicate with people around the world and create and shape cultural trends.
    - - This challenges traditional and official ways of seeing the world provided by media owners, politicians etc (the Lords of the Global Village)
      - With the vast range of information from across the globe at our disposal, Jenkins states that “none of us can know everything; each of us knows something; and we can put the pieces together if we pool our resources and combine our skills”.
      - Collective intelligence: the way users of new media collaborate and share knowledge, resources and skills to build a shared or group intelligence that is greater than that of any one individual.