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Online Advertising & Social Media - Coggle Diagram
Online Advertising & Social Media
Online advertising
Tipe
Rich Media Ad
Embedded Video Ad
Mobile Display Ad
Advantages & Disadvantages
Adv
Diverse
Reach
Targeting
Measurability
Disadv
Banner Blindness
Ad Blockers
Targeting Criteria
Keyword
Demographic
Placement
Topic
Interest
In-Market
Affinity
Audience
Ad Tracking
Mengumpulkan data tentang kinerja kampanye iklan
Metode
Tracking URLs
Informasi apa yang dikumpulkan?
Click source
Tracking pixels
Informasi apa yang dikumpulkan?
Browser info
OS
IP Address
Type of device
Screen size etc
Cookies
First-party
Third-party
Up and downsides
Upside
Personalisation
Effectiveness
A/B Tests
Downsides
Invasive
Open to misuse