Please enable JavaScript.
Coggle requires JavaScript to display documents.
Marketing Mix Product - Coggle Diagram
Marketing Mix Product
Legal Constraints on Product
Products must be fit for purpose
Must be as described
Must be of satisfactory quality
Must be safe for customers
Product Life Cycle
Definition: The lifespan of a product - how long a product is on the market
Stages
Introduction
Growth
Maturity
Saturation
Decline
Strategies to extend the life cycle
Expand the range of products
New packaging
Reduce the price
New designs and features
Role of the Office of Fair Trading
Enforces the laws around products - ensures they are safe/fit for purpose etc.
Receives customer complaints about products/businesses
Gives advice to businesses on how to ensure products are well made.
Definition: The product or service being sold