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lecturen 8 social media interventions - Coggle Diagram
lecturen 8 social media interventions
An opion leader
“Influential members of a community, group, or society to whom others turn for advice, opinions, and views”
two step model of cummunication
In the two-step model of communication, opinion leaders are considered to be more influential than the media.
Hierbij word het bericht eerst doorgegeven aan de opion leaders zodat deze de informatie kunnen doorgeven en de audince die bereikt wil worden zodat het bericht van een "vertrouwde bron komt"
defenitie van een inffluencer
“a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media”
The attention economy
Hierbij gaat het om hoe lang een site je aandacht kan vasthouden
Young, Zhao, Tieu, Kwok, Gill & Gill, 2013
Emergency of HIV diffusion among men who have sex with men (MSM) around the Los Angeles area
Key idea: how to employ online influencers to positively influence behaviors of their audiences and reduce both contagion and stigma
3 stap manier voor het werk van een interventei
what do we know about this problem?
Prior research: Needs assessment:
What are the learning and change objectives?
Learning objectives & Change obejectives
How can determinants be influenced in orider to elicit change
Khamis, Ang & Welling, 2017
Social Media promises fame and wealth to ordinary users, and therefore encourages practices of micro-celebrity
Within a political culture of neoliberal individualism, self-branding is encouraged with the promise of rewards
• The commercial viability of some Social Media Influencers has proven to be inspirational and seemingly replicable
de "demotic turn" waarbij ordinaire mensen van de buitenkant van het netwerk naar de binnenkant worden getrokken
drie soorten critirea voor het gebruik van influencers of opion leaders;
Values:
Do the values of Opinion Leaders match those
of their community of reference?
Professional Competence
• Do Opinion Leaders have skills or knowledge
that the rest of their community lacks?
Social Network
Do Opinion Leaders have access to more parts
of the network?