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THE MARKETING MIX, EXTENSION STRATEGY - Coggle Diagram
THE MARKETING MIX
PRODUCT
BOSTON MATRIX
Low Growth, high profit
Low Growth, Low Profit
get rid
save marketing £
save production capacity
create opportunity for other products
Keep?
Marketshare holder?
Meets CSR objective?
High Growth, Low Profit
High Growth High Profit
LIFE CYCLE
INTRODUCTION
LOW/NO PROFIT
GROWTH
AMBITIOUS PROMO STRATEGY
DECLINE
SALES FALLING
REPLACEMENT?
MATURITY
MOST PROFIT
USP
DIVERSIFICATION
TOTAL PRODUCT CONCEPT
CORE PRODUCT
ACTUAL PRODUCT
Augmented Product
PLACE
PRICE
PROMOTION
EXTENSION STRATEGY
.
.
