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Business analysis - Coggle Diagram
Business analysis
Finance
Liabilities
Equity
Assets
Revenues
Expenses
Financial Statement
Position Statement
Cash flow Statement
Income Statement
Statement of change in equity
Explanatory Notes
Marketing
Promotion
Place
Price
Product
People
SWOT Analysis
W : weakness
Things your company lacks
Things your competitors do better than you
Resource limitations
Unclear unique selling proposition
O : Opportunities
Few competitors in your area
Emerging needs for your products or service
Undeserved markets for specific products
S : Strength
Things your company does well
Qualities that separate you from your competitors
Internal resources
skilled and knowledgeable staff
Tangible assets
capital
property
proprietary technologies
T : Threats
Changing regulatory environment
Negative press
Emerging competitors
Changing in customer attitudes
Stakeholders analysis (3C's model)
Corporation
Make-or-buy decision
Improving Cost-Effectiveness
Selectivity and Sequencing
Consumer
Business core
Customer behavior
Goals / needs
Frustrations
Interests
Reason to buy our product
Competitor
Brand image
Incentive
Profit and Cost
Potential to win
Content Strategy (3C's Strategy)
Content
Good content
Inspiration
Attainable
Comfortable
Trustworthy
Bad content
Dull
Misleading
Unnessary
Community
Target group
Commerce
Idea
Inspiration
Brand exposure
Media & Placement
KPI (Key Performance Insicators)
types of KPI
Quantitative indicators
can be presented with a number
Qualitative indicators
can't be presented as a number.
Distinguished from different perspective
Negative KPI
Positive KPI
SMART KPI
M : Measurable
A : Attainable
S : Specific
R : Relevant
T : Timely