Please enable JavaScript.
Coggle requires JavaScript to display documents.
Turistic marketing - Coggle Diagram
Turistic marketing
Digital tourism marketing
The marketing mix in the strategic tourism plan.
price
Distribution
Product
Communication
Promotion in the marketing mix of the tourist company
The promotion therefore encompasses the instruments and strategies necessary to assert the offer of the company and the company itself before the target market, in order to stimulate the acceptance of the offer.
Tourism promotion in the public and private sector
Public
private
The company promotion department
Transport
Accommodation
intermediaries
Tourist marketing and product promotion
Distribution channels
Conventional channels are highly fragmented networks in which haggling retailers and wholesale manufacturers are haphazardly aligned.
Tourist Markets.
The tourist market is where the supply of tourist products and services and the demand that is interested and motivated in consuming these tourist products and services converge.
Promotion of tourist products.
International fairs
workshops
Press Tours
Strategic Marketing of tourism companies and products.
CRM AND DATA Mining in tourism marketing
CRM: It is a business strategy aimed at customer loyalty.
DATA Mining: It is a powerful new technology with great potential to help companies concentrate on the most important information in their databases.
Passive and proactive digital promotion and communication.
Digital communication: this type of communication is established through digital media
Management of conventional advertising communication
conventional advertising communication is based on the principle of attention. The recipient of the message is called to see it, to let himself be seduced by it.