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JG brain dump 07/06/2022 - Coggle Diagram
JG brain dump 07/06/2022
HR / Employee
Review the pay increase doc via Ange
create an annual employee development meeting
Draft what a 5% pay rise does across the board
Ange needs a pay review
Matt might be coming up to a pay review
Jake pay increase for job change
He did get cost of living rise and will also get an increase when he gets to 18
Scan and email the job roles to Lawrence and Georgie
Digital marketing assistant
Email feedback to the outstanding candidates
Set up additional interviews
Lorde seems to be the front runner
Get someone in to help get some projects moving ahead in the interim if it takes 6 weeks to get going
External consultants / services
More 2 strategy / paid social
Stable with good past clients
Will thinks they would be ok for now
Webtopia
£10k spend and scaling up
If it doesn't work on paid social after a while we could use their services for tik tok or google services
Tik tok paid
In house managed
Ran some tests and got a feeling for what works and doesnt work.
Seasonal seemed quite good. Big interesting content too.
Plat video ahead of the jubilee was succesful.
Tik tok + shop
First F & B on the platform
Press release
1 video a day in July
Amy: People
Jermy: filleting
Georgie: food
Do we need more people?
Partnerships
Notorious foodie
Fixed fee
Mikey watch me cook
Live session with the the tik tok crew
Followers 2700 30/06/2022
Ask G Ramsay
Google ads
Update to P max
Need to select groupings of 1000 codes.
Based on what? Current performance? Category? Margin?
Speak to Mark Hammerlsey
Task: integrate the keyword research on the A-Z category
Web content to help
Make sure all products have a description
Do you still run a smart display campaign with P max?
Further build and group product search ads
% or so done now. What does success look like?
SKAGS
Search volume per species- GAP high volume, low impressions
Update web content and ad content.