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Promotion - Coggle Diagram
Promotion
Methods of promotion
Stage in the product life cycle
Competitors' promotions
Product type
Legal factors
Market type
Cost
Below-the-Line
Sales Promotion
loyalty cards
coupons
competitions
money-off deals
BOGOF offers
Buy one, get one free!
free gifts
Public relations
Press conferences
Sponsorship
Press releases
Donations
Merchandising and packaging
display material
stock
product layout
Direct mailing
Direct selling or personal selling
AIDA Model
Create the Desire
Persuade them to take Action
Build their Interest
Grab their Attention
Designing Advertising Goals
Comprehention
Conviction
Awareness
Action
Advertising Agencies
Additional Services
History
Above-the-line
advertising
persuasive
put pressure on consumer to buy a product
reassuring
aim at existing consumers
comforting consumers that it's right to buy the product
Informative
to increase consumer awareness
Mediums used
Cinemas
Television