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Design Thinking - Coggle Diagram
Design Thinking
Design Micro Cycle
Understand
Observe
Define a Point of View
recognize patterns in the needs of users
find opportunities where others see problems
understand the needs of our customers at all levels
clarify assumptions and hypotheses
formulate PoV sentences. Es Agile User Stories
Ideate
Prototype
Test
Mindset
Curiosity
WH questions
Accept Complexity
Challenge Uncertainty
Visualize and Show
Shared Knowledge
Clear Value Proposition
Experiment
Prototypes to learn
Iterate
People
Empathy
Explore Needs
Persona Visualization
[Undestand/Observe]
User Profile Canvas
Pains
AS IS troubles
worries and risks for the future
Gains
AS IS thinks that make him happy
opportunities for the future
Jobs-To-Be-Done
TO BE
person goals definition
Use Cases
AEIOU
technique to obtain initial knowledge for the user
Activites
Environment
Interaction
Objects
User
https://www.youtube.com/watch?v=Uvvd6pcNX84
Hook Canvas
visualize how a service can become
an habit for the user
Problem Statement
[Understand]
understand the problem
well defined
one solution
ill defined
unclear problem
different solutions
wicked problems
unknown problem
need partial solutions to get a clearer definition of the problem
expand
ask "why"
move out from confort zone (well defined)
to wicked problems
ideal starting point
more and more unclear
explore solutions
ask "how"
methods to help
breainstom solutions
[similar to SCAMPER]
minimize
reduce an existing solution?
maximize
expand an existing solution?
transform
transfer an existing solution in another area to my problem?
combine
modify
rearrange
change or invert the order of an existing solution
substitute
substitute a part of an existing solution
define the design challenge
how might we improve customer experience?
change perspective
cose succede se?
cosa potrebbe accaddere?
cosa potrebbe cambiarea comportamento?
cosa succederà dopo?
ci sono opportunità dove gli altri vedono solo problemi?
comparare con altri prodotti o servizi
define a design space and scope
design brief
space and scope
which activities are to be suppored and for whom
what do we want to learn about the user?
what already exists
how can help with our solution?
what is missing in the existing solution?
principles
hints
es. when involve potential users
limitations
essential core functions
scenarios
desirable future
which are possible?
next steps and milestones
es. steering commitee meetings to take decisions
implementation challenges
who can be nvolved
willingness to take risks
