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characteristics of different markets - Coggle Diagram
characteristics of different markets
Germany
Food / Drinks
eat more Pork than beef or poultry
burgers are popular among people up to about 50 years
people prefer healthier drinks than Coca Cola or Pepsi
Resturants
older people visit fast food restaurants rarely
fast food Resturants are usually found next to motorways
or cities with more than 30,000 inhabitants
Aran Shops with diffenent kinds of kebabs are very popular in Germany.
Advertising
TV and billboard advertising reach many People
Advertising in new media is becoming more and more important
France
Market
not only American
but also French and fast food Chains
French people are open minded with fast food
even older people in the age of 50+ eats fast food occasionally.
Fast food is consumed by people with lower income
so fast food restuarants are located in quarters where people with lower income live.
Advertising
a lot of advertising is done on TV and new media,
especially in rural areas billboards are not very common.
Food /Drinks
eat all kinds of meat and prefer Pepsi to Coca Cola
Malaysia
Food / Drinks
People like western-style fast food very much
They do not eat pork
cows are holy creatures and they don´t eat them
Restaurants
fast food restaurants are to be found even in small towns in rural areals
Around 20 percent of the popukation cannot affort to eat in western-style restaurants because of Porverty
has to stick to home-cooking or traditional cook shops which are usually more affordabl
Advertisiung
Billboard advertising us commonly used as well as TV advertising and new media
Japan
Restaurants
The younger People have a Problem affording
western-style fast food reguarly.
People over 30 have usually
a problem with western-style fast food
and prefer food from local restaurant or cook shops
In rural areas there are almost no western-style
fast-food restaurants because the typical customer
usually lives in urban areas.
Food / Drinks
Beef, pork and chicken are a part of traditional
Japanese cooking
No preferences regarding a soft drink brand
Advertising
Advertising through social Media and Billbords
Australia
Food / Drinks
Burgers, fries and barbecue are loved very much often by people under 50
Prefer beef but also consume pork
Trend moved to handcrafted burgers.
Advertising
TV an billboard advertisiung reaches most people because outside the big cities there are stll problems connecting to the Internet
Restaurants
People over 50 visit often restaurants
Market
The classic chanis face competion from a high number of small restaurants wihich do not belong to a chain an serve burgers as well