Appropriate as determined by some standard of moral conduct

What a negotiator can actually make happen in a given situation

Based on trying to understand the efficiency of the tactic and the
consequences it might have on the relationship with the other.

Emphasizes that individuals should commit to a
series of moral standards and use those to make decisions

Followers of utilitarianism believe the best moral choice maximizes
the greatest good for the greatest number of people

Proponents hold that the rightness of an action is determined by
the customs and social norms of a community

A fourth standard of ethics holds that people should simply
consult their own conscience