In negotiation, disputes are open to interpretation and the
frame will likely affect perceptions and reactions

Frames are inevitable, often occurring without intention

A frame is the subjective mechanism people use to evaluate
and make sense out of situations

Reframing is the process of changing the thrust, tone, and
focus of a conversation, shaping issues in several ways

Reframing is a dynamic process occurring in a conversation
as parties look for ways to reconcile perspectives