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Second Chances Campaign - Coggle Diagram
Second Chances Campaign
instore
STAFF BRIEFING
UPDATES AND COMMUNICATIONS FOR DURATION
IN STORE POS
PROMOTE UGC LOCALLY
Online
LOCAL ADVERTISING AND TARGETING
SOCIAL CONTENT SUPPORT
USER GENERATED CONTENT REPURPOSE - NATIONAL
BLOG CONTENT
EMAIL - INFORMATIVE
STORY:
SECOND CHANCE -
SECOND HAND GOOD
S NEEDING A SECOND CHANCE - RE CYCLE - RE USE - RE STORE
STORY
:SECOND CHANCE -
CAUSE
.RESEARCH PROVIDES OPPORTUNITY. - A SECOND CHANCE FOR LIFE
DURATION
:
JANUARY 2023 - 6 WEEKS
METRICS AND REPORTING
WEBSITE VISITS
TRACKING - GA
STORE FOOTFALL
SOCIAL ENGAGEMENT ON PROFILES
STAFF FEEDBACK
ADS TRACKING
IMPLEMENTATION
:
BRIEF STRATEGY CONCEPT
DESIGN BRIEF CREATION
APPROVAL ON DESIGN
CHANNEL BRIEF /EXECUTION/ DEPARTMENTS
BRIEF CAMPAIGN TO SHOPS
COLLATROL ORDERED AND DESPATCHED
FULL COST FOR APPROVAL