Please enable JavaScript.
Coggle requires JavaScript to display documents.
MERCURY, WHY MERCURY INTEGRATION IS REQUIRED?, MERCURY INTEGRATION WITH SF…
MERCURY
Future Status
Capability Enhancement
Forward Connectivity with Salesforce
Push bulk leads in SF as Marketing Alerts or Acquisition Prospects
Push individual lead in SF as Marketing Alerts or Acquisition Prospect
Push individual Non-Spark SMEs as Prospects
Backward Connectivity with Salesforce
Mercury to show Updated Status of Marketing Alerts in SF
Mercury to show updated status of Acquisition prospects
Mercury to show updated status of Spark Customers
Mobile Responsive interface suited for all-screen types
Possible union with SME Marketing Analytics
Feature Enhancement
High-value customers
Agent focus view
Connectivity & Data Integrity
Connecting to SEMANTIC layer
List down all the feature tables which Mercury connects to currently
Feature table 1
Feature Table 2
Performance Improvement
Faster, smoother rendering
Bug fixes
UI/UX Improvement
Intuitive & responsive design
De-clutter
Simplicity of use
Make it pretty
Current Status
Current Features
Current
WHY MERCURY INTEGRATION IS REQUIRED?
Reduce time for Sales agents to action leads on 2 different platforms
Increase the usability of Mercury
Reduce the number of Clicks for Sales Agents
Need for consistency between SF and MERCURY
ensure trust and integrity in data
Removal of manual work during campaigns
Reduce dependency on SMILE Squad for leads
Reduce the time between lead generation and campaign launch
MERCURY INTEGRATION WITH SF
FORWARD INTEGRATION
Push Acquisition Leads
Push Single
Push Bulk
Push Marketing Alerts
Push Single
Push Bulk
Change the Status of Marketing Alerts
Creating New Marketing Alerts
BACKWARD INTEGRATION
Non-Spark entities in SF (Acquisition leads)
SMEs part of SMILE Campaign
Data coming from Snowflake datalake --> Campaign_Status table --> Comes back from SF
Currently connected to Campaign_Master --> Before it goes to Salesforce
SMEs NOT part of SMILE campaign
Spark Customers in SF
Customers part of SMILE Campaign
Customers having Marketing Alerts
Customers Having Opportunities
Customers part of Non-SMILE Campaigns
Customers having Marketing Alerts
Customers having Opportunities
Customers part of NO Campaign
Customer having Marketing Alerts
Customers having opportunities
No Alerts/No Opportunities
IDENTIFY WHICH ONES ARE AVAILABLE ON MERCURY