Please enable JavaScript.
Coggle requires JavaScript to display documents.
i-CABLE Pay TV - Coggle Diagram
i-CABLE Pay TV
Questions prior case study
What's the realistic monthly fee that company can actually take (market research indicates consumers's ideal $ 60-80 per month)
How much time/money do the company want to spend on target hitting?
MA acquisition started from 2017 and supposed to end 2023,whats the current situation
At current profitability and liquidity level of the company, does the company want to increase internal competition? Whats the shared value across the department ?
I saw the company has apps, what's the data collection level from user behaviors? Any chance to promote new programs on apps?
Any cross boarder collaboration ? Any chance to promote app short vedios with mobile carriers or publish transport wifi?
Does the company open to set 1 month free trial of subscription?
Respondents with limited database, can the company gather more info through coupon codes etc?
Differences I-cable/ cable TV?
Filed that researches may lead to
If internal user info can be user: age, income, frequency of browsing, time spend, time slots that most popular, app traffic and bounce rate
Daily drama/ News morning/ evening app promotion
Market research based on demographic 7.5 m and market share 38% in 2020
Any successful video websites as references? But still, at this point, the entry barrier in HK is unknown , the capital access of the company needs to be addressed
How about children/ teen/ young adults area: introduce Japanese animations(will this franchise fee lower than Hollywood movies or any other TV series?)
Is documentary still popular? Why company introduce so many doc channels? Cheap?
Service side efficiency
Problems from past
Consecutive losses for 10 years
Losing users because of price, lease term, net speed and stability
Low likelihood to keep push high quality content based on sports and finance
Profitablity low
Liquidity low
May have difficulties to raise capital-restrain new projects investments